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Thoughtful Strategy. Fresh Perspective.

About Xela Advisory

About Xela

Xela Advisory is a boutique independent consultancy built on the belief that the strongest solutions emerge when business insight and creative thinking come together.We approach each opportunity with curiosity, sound judgment, and an appreciation for the details that make every challenge unique.Our work is shaped by collaboration, adaptability, and a commitment to turning ideas into meaningful progress.

Founded on Experience. Driven by Possibility.

Alexandra Guajardo, founder of Xela Advisory

Alexandra Guajardo, Founder

Alexandra Guajardo founded Xela Advisory to bring an independent, multidisciplinary perspective to business challenges and emerging opportunities. Her background spans executive leadership, commercial strategy, operations, and organizational transformation, with experience helping complex organizations translate strategy into practical results. Through Xela, she brings that experience together with an entrepreneurial and creative perspective, supporting engagements that benefit from both strategic discipline and fresh thinking.

Let’s Start a Conversation.

Have an idea, project, or opportunity worth exploring? We’d welcome the conversation.aguajardo@xelaadv.com
Independent consulting and creative advisory.aguajardo@xelaadv.com
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